CLIPr Visual Brand and Assets

CLIPr is a video analysis and management platform, designed for use in B2B and (in time) B2C environments.

This brand guide and the CLIPr Brand Platform should be referred to by anyone using CLIPr’s services whenever referring to, reporting on, depicting, illustrating, or executing partnership designs with CLIPr online, in print, broadcast, AR/VR, or other public-facing media.

Messaging

Because of its complex functionality and broad utility, CLIPr can be described in a number of different ways, for different audiences. The latest version of a B2B messaging guide can be found here.

Brand and service marks

The CLIPr name is protected by the U.S. Patent and Trademark Office as a registered trademark of CLIPr Co. © 2022, all rights reserved. A copy of our trademark registration can be found here.

In text, the brand (whenever discussing the company or its product) must be referred to and spelled as “CLIPr.” This spelling is case-sensitive. Please take care to use the correct upper and lower-case letters where indicated.

Our colors and fonts

CLIPr’s visual design, including print, broadcast, web (mobile, desktop, OTT, and AR/VR) must be applied either in black-and-white, or in combinations of the three brand colors: Primary purple (#585DE3), Black (#000000), and White (#FFFFFF).

For branded integration of CLIPr’s user-experience design, copies of our interface palettes are linked from the screenshots below, for reference.

Our logo

It is important that the appearance of the CLIPr logo remains consistent. The logo should not be reinterpreted, modified, or added to. The logo’s colors, orientation, aspect ratio, and alignment should remain as indicated in this document. There are no exceptions.