The CLIPr Brand Platform

Introduction

CLIPr is a video analysis and management platform, designed for use in B2B and (in time) B2C environments. This brand guide should be referred to by anyone using CLIPr’s services whenever referring to, reporting on, depicting, illustrating, or executing partnership designs with CLIPr online, in print, broadcast, AR/VR, or other public-facing media.

CLIPr’s Brand Platform guides our values, our image, and our voice. It defines who we are as a brand, what we do, and how we communicate. We keep these foundational brand guidelines firmly in mind every single time we choose words and imagery to write, speak, or present anything about our mission and our products, whether for internal or external stakeholders.

Our brand pillars

Transformational
CLIPr’s revolutionary video tools evolve your work life and business

Next-level now
CLIPr is Video 3.0, accelerating your journey into the future

The Moment
CLIPr’s uniquely leverageable core product makes your video searchable, shareable, actionable, monetizable

Flexible power
CLIPr is a complete, portable, platform-agnostic SAAS video way of life

Evolutionary AI
CLIPr is forever advancing the state of artificial intelligence’s capabilities for video

Our purpose

CLIPr is transforming the way the world uses video. We convert raw, unmanageable, and overwhelming video content into clear moments with transparent context. By making your video library more usable, useful, governable, searchable, shareable, and actionable, we reveal the moments that matter.Customized by you, and leveraged by your organization, CLIPR eliminates blind spots, connects people and business, and drives engagement, monetization, communication, and collaboration.

Our values

CLIPr is intuitive, personal, inclusive, flexible, scaleable - and instantaneous. We represent a more effective and impactful way of working with video.CLIPring your video is transformative. Unlocking the power and value in your video will transform your work, grow your business, and evolve your organization.

Our identity

CLIPr is “video 3.0” - a revolutionary way of working that makes your video content and practice more useful, effective, and monetizable. We represent speed, clarity, and intelligence. We make you more productive, insightful, engaging, manageable, and cool. We are a game-changer.

Our voice

CLIPr is a friendly, innovative, serious rebel with mass appeal. We speak with obvious confidence about changing your video-powered world for one reason: We know how to find your “Nailed-it!” moment. Our messaging is clear, engaging, approachable, helpful, and smart.

Our brand promise

Become more effective, nimble, intelligent, and profitable with video

Messaging and visual branding

Because of its complex functionality and broad utility, CLIPr can be described in a number of different ways, for different audiences.

The latest version of a B2B messaging guide can be found here.

Our visual branding & logo assets can be found here.