Content Repurposing Service: 11 Top Solutions [Compared]

Ever found yourself staring at your content, wondering if there's more to its life than just one post? You're not alone. In the digital age, your content's potential is limitless – if you know how to unlock it. That's where content repurposing comes into play. It's not just about recycling; it's about strategically reimagining your content to reach wider audiences and achieve greater impact.

In this article, we're diving deep into the world of content repurposing. We've got you covered with everything you need to know:

• Unpacking the concept: What exactly does a content repurposing service do?
• Mastering the art: Key strategies for effective content repurposing.
• Tried-and-true tactics: Successful strategies for breathing new life into old content.
• Proven examples: Real-world case studies of content repurposing strategies.
• Toolkit essentials: Top tools and software to streamline your repurposing efforts.

P.S., speaking of the right software, have you met CLIPr yet? Imagine a tool that not only finds the key moments in your videos, but also transforms them into easily digestible, shareable content. CLIPr's AI-driven approach takes the hassle out of content repurposing, making it a breeze to keep your audience engaged across platforms.

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What Exactly is a Content Repurposing Service?

Content repurposing isn't just a fancy term for recycling old posts. It's a strategic approach to breathe new life into your existing content, transforming it to serve different purposes and reach new audiences.

Think of it as giving your content a second life. The right content repurposing service goes beyond basic tweaks and reposts — they focus on reinvention. Content repurposing services take your well-researched blogs, insightful webinars, or engaging podcasts and turn them into infographics, social media snippets, email newsletters, and more. The goal? To maximize the reach and impact of your content across various platforms and audiences.

Here’s why it’s a game-changer:

• Extended Reach: One piece of content can now touch different segments of your audience across multiple channels.
• Efficiency Boost: Save time and resources. Instead of constantly creating new content, repurpose what you already have.
• SEO Advantages: More content variants mean more opportunities to rank in search engines.
• Consistent Messaging: Reinforce your key messages by presenting them in varied formats, making them stick.

The beauty of a content repurposing service lies in its ability to take the core essence of your content and morph it into something new, yet familiar. It's more than just about changing the format; it's about enhancing the value of your content to make it more accessible and engaging for different audience preferences.

Why CLIPr is the Best Tool You'll Ever Need for Content Repurposing

In the realm of content repurposing, CLIPr stands out as a titan. Here's why it's your go-to tool for transforming video content into a goldmine of repurposed material:

• Leverage Video Indexing: Imagine having a tool that watches your videos and picks out the gems for you. That's CLIPr. Its AI-driven video indexing sifts through your content, identifying key topics and moments. These nuggets can be repackaged into blog posts, social media snippets, or even podcast topics. It's like having a content strategist hidden within your videos.
• Utilize Search Functionality: Ever wished you could pinpoint that one perfect moment in a video without scrubbing through hours of footage? CLIPr makes it a reality. Its robust search functionality lets you locate and repurpose specific video segments that align perfectly with your new content themes. Search is a game-changer for ensuring your repurposed content is always relevant and on point.
• Bookmark & Share Important Moments: Collaboration sparks creativity, and CLIPr understands this. With its bookmarking feature, you can highlight Important Moments in your videos, making it easier to share these insights with your team. These bookmarks can ignite new content ideas or enhance existing ones, fostering a collaborative environment for content creation.

In a nutshell, CLIPr is more than just a tool; it's your content repurposing ally. It takes the heavy lifting out of transforming your video content into engaging, multi-format pieces. With CLIPr, the possibilities for repurposing are as limitless as your creativity.

Key Strategies for Effective Content Repurposing

Mastering content repurposing is like being a skilled chef. You take existing ingredients (your content) and whip up a new, delightful dish (multi-format media) that brings a fresh taste to your audience's table.

Here are some key strategies to help you become a master of content repurposing:

• Understand Your Audience's Palette: Just as a chef knows their diners' preferences, you need to understand what resonates with your audience. Analyze your most successful content pieces. What formats, topics, and styles got the most traction? This insight guides you in transforming content into formats your audience craves.
• Repurpose with a Purpose: Every piece of repurposed content should have a clear goal. Whether it's to drive more website traffic, boost engagement on social media, or enhance SEO, define the objective before you start. This focus ensures that your repurposed content works hard to meet your marketing goals.
• Mix and Match Formats: Don't be afraid to experiment with different content formats. Turn a blog post into an infographic, a webinar into a series of podcasts, or a case study into a video. Different formats appeal to different segments of your audience and can extend the reach of your original content.
• Optimize for Each Platform: Each social media platform has its unique flavor. Tailor your repurposed content to fit the platform's style and audience. What works on LinkedIn might not resonate on TikTok. Adjust your content's tone, length, and style to match your target platform.
• Keep Quality in the Forefront: Quality is king. Ensure that your repurposed content maintains the high standards of your original pieces. It should provide value, be well-researched, and be visually appealing.
• Track and Analyze Performance: Like a chef tasting their creations, regularly check the performance of your repurposed content. Use analytics to understand what's working and what's not. This feedback loop is crucial for refining your strategy and improving future repurposing efforts.

Remember, content repurposing is not just about saving time or resources; it's about maximizing the potential of your existing content. With these strategies in hand and tools like CLIPr to support you, you're well on your way to mastering the art of content repurposing.

Tried-and-True Tactics for Breathing New Life into Old Content

Transforming existing content into something fresh and engaging is an art. It's about seeing the untapped potential in what you already have. Here are some tried-and-true tactics that successful content creators use to rejuvenate their old content:

Update with Current Trends and Data

Revitalize your content by aligning it with the latest industry trends and incorporating updated data. This keeps your content relevant and authoritative.

• Research Current Trends: Stay abreast of industry news and trending topics.
• Incorporate Fresh Data: Update statistics and references with the latest information.
• Reframe the Narrative: Adjust the content’s angle to align with current trends.

A 2020 article on digital marketing trends can be updated with 2024 statistics and insights into emerging technologies like AI and VR.

Create a Content Series

Transform comprehensive posts into a series of digestible pieces. This strategy keeps your audience engaged over a longer period.

• Identify Key Themes: Break down the main topics of your comprehensive content.
• Develop a Series Outline: Plan a sequence of posts or YouTube videos.
• Ensure Continuity: Link each piece to encourage sequential reading or viewing.

A detailed guide on SEO can become a series, with separate posts covering keyword research, on-page optimization, link building, etc.

Transform Formats

Convert your content into different formats to reach a broader audience.

• Choose Suitable Formats: Based on the original content, decide on new formats (e.g., video, infographic).
• Adapt the Content: Tailor the content to fit the chosen format.
• Maintain Core Messages: Ensure the key points are preserved across formats.

An in-depth blog post about healthy eating can be converted into an engaging infographic highlighting key dietary tips.

Syndicate to New Platforms

Share updated or reformatted content on new platforms to tap into different audiences.

• Identify New Platforms: Find platforms where your content hasn’t been featured.
• Tailor for the Platform: Adjust the content to suit the platform’s style and audience.
• Track Performance: Monitor how the content performs on each platform to refine your strategy.

Publish a reworked article on LinkedIn Pulse that originally appeared on your blog, targeting a more professional audience.

Leverage User-Generated Content

Incorporate insights or experiences from your audience into your content to add authenticity and relatability.

• Encourage Audience Participation: Ask for stories, comments, or feedback related to your content.
• Curate and Integrate: Select compelling user contributions to include in your content.
• Acknowledge Contributors: Give credit to the users whose content you use.

Update a travel blog post by including recent travel stories and tips shared by your readers.

Incorporate Interactive Elements

Make your content more engaging by adding interactive features like quizzes or polls.

• Choose Relevant Interactives: Decide on the type of interactive element that complements your content.
• Design for Engagement: Create compelling and easy-to-use interactive features.
• Encourage Participation: Invite your audience to engage with the interactive elements.

Add a quiz to an educational article to test the reader’s knowledge on the topic.

Utilize CLIPr for Video Content

Use CLIPr to enhance your video content, making it more accessible and engaging for a wider audience.

• Identify Key Video Moments: Use CLIPr to find impactful moments in your videos.
• Extract and Repurpose: Turn these moments into short clips, GIFs, or quotes for social media or other platforms.
• Share Across Channels: Distribute these repurposed video elements across your digital channels.

From a one-hour webinar, use CLIPr to extract key insights and create short, informative clips for Instagram or Twitter.

By implementing these tactics, you're not just repurposing content; you're giving it a new lease on life. With a bit of creativity and strategic thinking, your old content can continue to be a valuable asset in your content marketing arsenal.

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Content Repurposing Services to Consider in 2024

When it comes to content repurposing, having the right tools and services at your disposal can make a significant difference. Each service offers unique features that cater to different aspects of content repurposing, from video editing to social media optimization.

Key Takeaways

• For AI-driven video indexing and nuanced reaction controls, consider CLIPr.
• If you're looking for a comprehensive end-to-end service with a B2B focus, Content10x is your go-to.
• Choose Chopcast for fast turnaround times and a range of repurposing plans.
• For AI-driven content creation and easy formatting, Simplified offers a range of options.
• Opt for Red66 Marketing for a custom approach to content repurposing.
• If you need a personalized service focusing on audio and video content, Willow Paule is ideal.
• Katie Harp Creative specializes in social media content repurposing for bloggers and online entrepreneurs.
• For a sustainable content marketing system, Content by Em is a great choice.
• Expert Business Agency provides a strategic approach to content repurposing.
• Your Creative Content offers SEO strategy and social media repurposing.
• And for video content creators, Going Social specializes in repurposing videos into multiple social media-optimized clips.

Let's explore a variety of content repurposing services, highlighting what sets each apart and how they can fit into your content strategy.

#1. CLIPr

CLIPr is a dynamic Video Analysis and Management (VAM) platform, revolutionizing how users interact with video content. Co-founded by seasoned professionals Humphrey Chen, Aaron Sloman, and Cindy Chin, CLIPr is headquartered in Seattle and has been making waves since its inception.

Key takeaway: CLIPr is not just a tool; it's an innovative, comprehensive AI solution transforming how we consume, publish, and manage video content, making it a pivotal asset for businesses, content creators, and individuals alike.

Relevant Features

• AI-Driven Video Indexing: CLIPr uses advanced AI to break down videos into easily digestible topics and subtopics.
• Efficient Navigation: Users can seamlessly browse and jump to specific points of interest in the video.
• Robust Search Capabilities: The platform allows detailed searches within the video transcript, leading users directly to relevant segments.
• Standard Video Controls: Includes familiar controls like rewind, fast forward, play, pause, and adjustable playback speed for a user-friendly experience.
• Accessibility Options: CLIPr provides sound controls and closed caption options, ensuring content is accessible to all users.
• Interactive Reaction Controls: Viewers can react to specific video moments with a range of emotions, enhancing the engagement factor.
• Comments and Collaboration: Enables viewers to comment on specific video moments, fostering a collaborative environment.

Pricing

CLIPr offers various pricing plans:

Free Tier: Ideal for individuals, offering up to 5 hours of content annually at no cost.

Paid Plans:

Entry Plan: For individuals or small teams, covering 5 users and 50 hours of content.

• Monthly Billing: $83.13/month.
• Annual Billing: $997.50/year.

Team/Department Plan: Best for large teams and departments, with 500 hours of content for up to 100 users.

• Monthly Billing: $791.67/month.
• Annual Billing: $9,500.00/year.

Enterprise Plan: Built for large organizations, handling unlimited users and 2,000 hours of content.

• Monthly Billing: $2,833.33/month.
• Annual Billing: $34,000.00/year.

Pros

• Innovative AI and machine learning technology.
• User-friendly interface with robust search and indexing features.
• Diverse range of features catering to different user needs.

Cons

• The pricing structure might be complex for some users to navigate.

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#2. Content10x

Content10x is a bespoke content repurposing service founded by Amy Woods in 2016. Based in the UK, Content10x has grown from a one-woman operation into a full-fledged team of creative professionals.

As an operation, Content10x stands out for its specialized, high-quality content repurposing service, tailored to amplify your message and grow your business. With a focus on quality and creativity, they offer end-to-end repurposing services, including graphic design, video editing, copywriting, and more.

Key takeaway: They specialize in helping B2B technology and professional services businesses maximize their content's reach, generate leads, and grow revenue.

Relevant Features

• End-to-End Service: Provides a comprehensive content repurposing service covering all aspects from graphic design to distribution.
• B2B Focus: Specializes in helping technology and professional services companies.
• Quality-Centric Approach: No cookie-cutter solutions, focusing on the unique needs of each business.
• Expertise in Various Skillsets: Offers skills in graphic design, video editing, audio editing, copywriting, and more.
• Customized Repurposing Strategies: Develops creative and effective strategies for distributing content across multiple platforms.
• Personalized Service: Acts as an extension of your team, providing a range of services equivalent to a full content marketing team.

Pricing

Content10x offers customized pricing based on the specific needs and requirements of each project.

Pros

• Highly specialized in content repurposing.
• Offers a comprehensive range of services.
• Tailored approach for each client.

Cons

• Pricing is not transparently listed, requiring direct inquiry.
• May be more suited for larger businesses with specific B2B focus.

#3. Chopcast

Chopcast, operating under Tribetactics, is a Dublin-based content repurposing service that aims to revolutionize social media engagement. This innovative service offers a unique approach to repurposing long-form content, like webinars and podcasts, into engaging, bite-sized social media pieces. Chopcast services turn your existing long-form content into a plethora of engaging short-form pieces, boosting your social reach and engagement effortlessly.

Key takeaway: Chopcast is known for its fast turnaround times and its ability to deliver content that dramatically boosts social reach and engagement.

Relevant Features

• AI Video Highlights: Chopcast uses AI to pinpoint key moments in your content, making repurposing efficient and targeted.
• Clip Maker: This feature allows you to create short, engaging clips from longer videos, perfect for social media.
• Trim Clips: Easily trim your videos to focus on the most impactful moments.
• Resize Video: Adapt your content to different social media platforms with the resize feature.
• Instant Subtitling: Enhance accessibility and engagement with quick and accurate subtitling.
• Find Key Moments: Quickly locate and leverage the most compelling parts of your content.

Pricing

Chopcast offers several plans:

• Mini: At $997/month, ideal for thought leaders and personal brands.
• Startup: Priced at $1997/month, offering unlimited clips and comprehensive editing services.
• Business: For $4997/month, it includes clips, strategy, recording, captioning, and posting.
• Agency: At $7997/month, providing a full suite of services including Netflix-style library setup and bi-weekly lead reports.

Pros

• Offers a range of plans to suit different business needs.
• Quick turnaround time for content delivery.
• Flexible content repurposing options.

Cons

• Higher pricing may not be suitable for smaller businesses or individual content creators.

#4. Simplified

Simplified is a content creation and repurposing platform designed to streamline the process of transforming existing content into various formats. Simplified transforms the content repurposing process, making it more accessible and efficient for creators of all skill levels.

Key takeaway: Simplified is known for its user-friendly interface and comprehensive tools that cater to content creators and marketers.

Relevant Features

• AI-Driven Content Creation: Utilizes AI to help generate and repurpose content quickly.
• Easy Content Formatting: Offers tools for easily reformatting content to suit different platforms.
• Content Scheduling: Enables users to schedule repurposed content across various social media channels.
• Graphic Design Tools: Includes a suite of design tools for creating visually appealing content.
• Video Editing Capabilities: Allows for basic video editing to repurpose video content.
• Analytics and Insights: Provides insights to track the performance of repurposed content.

Pricing

Typically, platforms like Simplified offer a range of pricing options, often including:

• Free Plan: Limited features but suitable for basic use.
• Premium Plans: Varying prices based on the range of features and tools offered.

Pros

• Comprehensive set of tools for content creation and repurposing.
• User-friendly interface suitable for beginners.
• AI-powered features save time and enhance creativity.

Cons

• Specific tool effectiveness can vary depending on the type of content.

#5. Red66 Marketing

Red66 Marketing is a content repurposing agency that offers content repurposing services, among other digital marketing solutions. Agencies like Red66 typically specialize in transforming existing content into new formats to maximize reach and engagement.

Key takeaway: Red66 Marketing is a strong choice for enterprise clients looking for custom, specialized content repurposing services.

Relevant Features

• Custom Content Strategy: Develops tailored strategies for repurposing content across different platforms.
• Multimedia Repurposing: Converts text-based content into videos, infographics, and more.
• SEO Optimization: Enhances repurposed content for better search engine visibility.
• Social Media Adaptation: Tailors content to fit various social media presence effectively.
• Performance Analytics: Tracks the performance of repurposed content to refine strategies.
• Brand Consistency: Ensures that all repurposed content aligns with your brand’s voice and style.

Pricing

Pricing for content repurposing services like those offered by Red66 Marketing is usually customized based on the scope of work, the amount of content, and the specific needs of the client.

Pros

• Customized approach to content repurposing.
• Ability to convert content into various formats for different platforms.
• Focus on maintaining brand consistency across all repurposed content.

Cons

• Pricing and service details are not readily available without direct inquiry.
• Services may be more suited for businesses with established content needing repurposing.

#6. Willow Paule

Willow Paule's content repurposing service is tailored towards service providers and coaches looking to maximize the impact of their existing content. As a productized service, Willow Paule's focus is on transforming audio and video materials into various engaging content formats suitable for different platforms and audiences.

Key takeaway: If you're a growing coach or› provider looking to build out a stronger personal branding operation, you'll benefit from this service.

Relevant Features

• Audio and Video Focus: Specializes in repurposing audio and video materials.
• Custom Content Creation: Tailors repurposed content to highlight the client's unique expertise.
• Diverse Content Formats: Transforms source materials into various content formats for different channels.
• Personalized Approach: Offers a service tailored to the specific needs and goals of service providers and coaches.
• Brand Consistency: Ensures all repurposed content aligns with the client’s brand identity and message.
• Engagement Optimization: Aims to create compelling content that increases audience engagement.

Pricing

Content Repurposing: $1,190/mo.

• A done-for-you process that takes 4 audio/video clips per month and multiplies them into 2 SEO blogs, 4 emails, 12 social media captions, and 12 social media graphics.

Organize, Strategize, Optimize: $1,690.

• A one-time purchase where Willow helps you build a content multiplication system that you can apply for yourself. (The same as Month 1 of the Content Repurposing service).

Pros

• Personalized service catering specifically to service providers and coaches.
• Focus on transforming audio and video content into diverse formats.
• Custom approach aligning with the client's brand and messaging.

Cons

• May not cater to businesses outside of the service provider and coaching niches.

#7. Katie Harp Creative

Katie Harp Creative, founded and run by Katie Harp, offers a specialized content repurposing service. Harp transforms your existing long-form content into a wealth of ready-to-use social media captions and graphics, saving you time and expanding your digital reach. Katie's expertise lies in marketing and design, and she has a track record of growing Pinterest accounts and blogs significantly.

Key takeaway: Katie Harp Creative is based on the principle of helping online business owners and bloggers, particularly female entrepreneurs, to amplify their digital presence.

Relevant Features

• Blog Post Repurposing Service: This service repurposes existing blog posts into social media content, including captions and graphics.
• Podcast/Video Repurposing: Turns podcasts or videos into transcriptions, social media captions, and graphics.
• Multiple Content Outputs: Provides a variety of content forms from a single source, including vertical and square graphics for platforms like Pinterest and Instagram.
• Hashtag Suggestions: Offers suggested hashtags to increase the reach of your repurposed content.
• Hands-Free Operation: Once you've approved the initial templates and style, Katie Harp Creative handles the monthly content repurposing, delivering ready-to-use content to your inbox.
• Custom Design: Tailors graphics and captions to align with your brand's visual and messaging guidelines.

Pricing

• Blog Post Repurposing Service: Priced at $499 per month, includes repurposing of 4 blog posts into 20 captions, 10 vertical graphics, and 20 square graphics each month.
• Podcast/Video Repurposing Service: Available for $599 per month, repurposing 4 podcasts or videos into transcripts, social media captions, and graphics.

Pros

• Tailored approach to content repurposing, especially suitable for bloggers and online entrepreneurs.
• Variety of content outputs from a single source, maximizing the utility of existing content.
• Transparent pricing and packages.

Cons

• Services may not cater to local, in-person, or e-commerce businesses.
• Limited to social media content repurposing, may not cover other digital marketing needs.

#8. Content by Em

Content by Em, founded by Emma Wolno, is a boutique content studio that specializes in repurposing audio and video content. Emma brings her passion for storytelling and diverse media experience to her service, aiming to help online entrepreneurs grow their thought leadership and online authority. Located in the French Alps, Content by Em offers a personal touch to content repurposing, transforming existing content into engaging blog posts, email newsletters, and social media copy and graphics.

Key takeaway: Content by Em provides a sustainable content marketing system, allowing online entrepreneurs to maximize every piece of content created.

Relevant Features

• Repurposing of Audio/Video Content: Converts your audio or video content into various formats like blog posts, email newsletters, and social media copy.
• Social Media Graphics Creation: Offers 8 social media graphics per month to enhance your online presence.
• Social Media Captions: Includes 16 in-depth social media captions each month, paired with graphics and videos.
• Email Newsletters: Creates 4 email newsletters monthly to keep your audience engaged.
• Blog Post Generation: Produces 4 SEO-optimized blog posts to improve your website's visibility.
• Content Strategy Calls: Offers monthly content strategy calls to discuss performance and future content plans.
• Video Content for Social Media: Provides 8 social media videos to leverage in today's video-centric digital landscape.

Pricing

• Visibility Booster: Priced at $1797 USD/month, this option includes 16 social media posts, 4 email newsletters, 4 blog posts, and more.
• Visibility Explosion: At $2197 USD/month, this full-service content management package includes weekly social media post scheduling, newsletter formatting, blog post publishing, and more.

Pros

• Comprehensive service covering various content formats.
• Focuses on repurposing existing content, saving time and resources.
• Personalized approach to content creation and repurposing.

Cons

• Higher pricing may be prohibitive for smaller businesses or individual entrepreneurs.
• Services are specifically tailored for audio and video content, which may not suit all business types.

#9. Expert Business Agency

The Expert Business Agency offers a comprehensive business growth service, led by CEO David Ziembicki. This agency provides services in transforming one piece of content into multiple formats like videos, podcasts, and social media posts. With their, you can align each piece of repurposed content with your overall business strategy, thereby amplifying your existing content across different platforms.

Key takeaway: If content repurposing is just one aspect of establishing, building, and growing a business that monetizes your expertise, EXB might be a good fit for you.

Relevant Features

• Diverse Content Formats: Transforms content into videos, blog posts, podcasts, email newsletters, social posts, and carousel posts.
• Content Repurposing Strategy: Aligns repurposed content with overall marketing strategy.
• SEO Enhancement: Boosts online presence and search engine rankings through repurposed content.
• Brand Visibility and Leadership: Establishes thought leadership by consistently providing valuable information across platforms.
• Comprehensive Service: Manages editing, repurposing, and publishing content.
• Customized Approach: Tailors services to specific client needs and goals.

Pricing

The Expert Business Agency offers tailored pricing based on the scope and requirements of the content repurposing needs.

Pros

• Wide range of content formats for repurposing.
• Streamlines the content creation process.
• Enhances online presence and SEO.

Cons

• May be more suited for businesses with a significant amount of existing content.

#10. Your Creative Content

Your Creative Content, a service by Tiffani, focuses on helping online creators and businesses save time by transforming quantity content into quality content. It emphasizes repurposing content across various platforms like Instagram, LinkedIn, Twitter, TikTok, YouTube, and more. The service is dedicated to streamlining marketing efforts and expanding digital reach.

Key takeaway: For digital content creators, Your Creative Content specializes in turning one piece of content into multiple evergreen pieces, allowing you to focus on your passions while it handles the content.

Relevant Features

• Social Media and SEO Strategy: Develops strategies to grow your audience across platforms.
• Content Creation: Offers creation or editing of content including posts, graphics, and video edits.
• SEO Blog Writing: Provides SEO-optimized blog writing services.
• Email Marketing: Includes email marketing strategies with call-to-actions.
• Creative Consultation: Offers strategy consultations to discuss goals and content performance.
• Platform-Specific Repurposing: Tailors content for platforms like TikTok, Instagram, Facebook, Pinterest, and LinkedIn.

Pricing

• Main Character Method: Priced at $1,800 per month, includes social media posts, SEO blogs, and carousel posts or Pinterest graphics.
• Full-Crew Production: Available for $2,500 per month, offers a more comprehensive package including content creation, repurposing, and SEO strategy.
• Launch LOUDLY: A customized package starting at $5,000, focusing on launch and rebranding strategies.

Pros

• Comprehensive service covering multiple platforms.
• Includes SEO strategy for enhanced online presence.
• Customizable packages based on client needs.

Cons

• Higher pricing, making it less accessible for smaller businesses or individuals.
• Requires existing content for repurposing.

#11. Going Social

Going Social offers a video content repurposing service tailored for content creators. This service focuses on converting existing video content into multiple clips optimized for various social media platforms. The process is straightforward: content creators provide their long-form videos, and Going Social produces up to four additional clips in different aspect ratios. This approach allows creators to post more frequently on social media with less effort.

Key takeaway: Going Social is ideal for content creators who consistently produce video content, like online course creators and video bloggers.

Relevant Features

• Multiple Format Conversion: Transforms videos into several clips suitable for different social media platforms.
• Aspect Ratio Variations: Offers clips in wide, square, and tall formats.
• Time and Effort Saving: Handles the repurposing process, freeing creators to focus on new content.
• Enhanced Social Media Reach: Increases engagement by optimizing video clips for social media.
• Targeted for Various Content Creators: Ideal for vloggers, influencers, podcasters, and more.
• Simplified Process: Streamlines content creation without changing existing workflows.

Pricing

Pricing details for Going Social's service are provided upon request, with a focus on customized solutions based on individual needs.

Pros

• Tailored to a wide range of video content creators.
• Saves time in content creation and social media posting.
• Diversifies content across multiple platforms.

Cons

• Specific pricing information is not publicly available.
• Mainly focused on video content, may not suit other types of content creators.

Successful Examples of Real-World Content Repurposing Strategies

1. Upwardli: They transformed a blog post, which resonated well with their audience, into a comprehensive 20-page e-book guide, thereby reaching a different segment of their audience who prefer more in-depth content.
2. Amanda Natividad from Sparktoro: She reused their blog content as a Twitter/X thread, demonstrating how written content can be effectively adapted for social media engagement.
3. Red Bull: Repurposed the 2012 Stratos space jump project across various formats, including blog posts, image and video galleries, interactive infographics, and live streaming on YouTube, effectively integrating content into a cohesive marketing campaign.

Elevate Your Content Repurposing Strategy with CLIPr

As we wrap up our exploration of content repurposing services, you're now equipped with insights to transform your content creation game. Remember, the key is not just creating content, but creatively repurposing it to extend its reach and impact. This journey has unveiled various services designed to amplify and optimize your existing content across platforms.

Key Takeaways:

• Content repurposing maximizes existing content's value.
• Diverse services cater to specific needs, from video editing to multi-platform optimization.
• Strategic repurposing enhances SEO, reach, and audience engagement.
• Customizable solutions exist for different content types and budgets.

Of all the services we've discussed today, CLIPr is the only service that puts the full power of content repurposing in your hands. With CLIPr, extracting the highlights of your videos and repurposing them for greater engagement and reach becomes a seamless part of your content strategy. It's about working smarter, not harder — CLIPr helps you do just that.

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